POEM

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🎯 POEM in Digital Marketing

(Paid, Owned, Earned Media — a poetic way to learn)

🅿️ Paid Media — "The Power You Pay For"

You spend some cash, your reach expands,
Your ad is placed in others' hands.

  1. Google Ads that top the list,

  2. Facebook boosts that can't be missed.

  3. Instagram promos looking fly,

  4. YouTube ads before you sigh.

  5. Paid stories in a trending blog,

  6. Influencer deals in a product vlog.

  7. Banner ads on a popular page,

  8. Twitter X promos set the stage.

  9. Display ads in mobile games,

  10. TikTok collabs boosting names.

🅾️ Owned Media — "What You Control"

It’s all your space, your brand, your soul,
Where you create and play the role.

  1. Your website, clean and bold,

  2. Your blog, where insights unfold.

  3. Your Instagram grid, a visual tale,

  4. Your YouTube channel without fail.

  5. Your Facebook page, your steady stream,

  6. Your podcast voice in every theme.

  7. Mobile app that users trust,

  8. Email newsletters, a monthly must.

  9. E-books you wrote with expertise,

  10. Your LinkedIn page, your brand’s peace.

🅴 Earned Media — "What You Deserve"

You didn’t pay, but still they came,
To talk about and praise your name.

  1. Customer reviews with stars so bright,

  2. Tweets of love posted overnight.

  3. Blog features you never sought,

  4. Forum mentions that praise a lot.

  5. News articles without request,

  6. Viral reels that pass the test.

  7. Shares of your post from fan to friend,

  8. Tags and mentions that never end.

  9. Backlinks from authority sites,

  10. Word-of-mouth that reaches heights.

🌐 Final Verse — The Trio's Power

Paid brings reach when you invest,
Owned shows who you are — your best,
Earned is love you didn’t buy,
Together they help your brand touch sky.


 

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